The project that was created by Russia's oldest film studio Mosfilm, Google and Moscow's Bulgakov Museum.Press Photo
The live online reading of Mikhail Bulgakov's novel TheMaster and Margarita began at noon Moscow time on Nov. 11. The project that was created by Russia's oldest film studio Mosfilm, Google and Moscow's Bulgakov Museum.
The live stream will be from 11 cities. Mosfilm has prepared interactive decorations using chroma key (green screen) to immerse the viewer in the novel's world. The producers of the Sochi Olympics opening ceremony assisted with the preparation of the visual material.
Among the readers we will find not only actors and regular people, but also Russian Presidential Press Secretary Dmitri Peskov, journalist Vladimir Pozner, Culture Minister Vladimir Medinsky and Sberbank head German Gref.
In total there were almost 2,600 applications to participate in the reading.
Mosfilm director Karen Shakhnazarov is delighted that the project is attracting so many people. "A new form of art is appearing at the crossroads of literature, cinema and technology. This is great."
The reading's main attraction will be the 360° video format used for one of the novel's key scenes: the ball at Satan's place.
Google has hosted live-streamed online readings of Tolstoy's novel Anna Karenina and Chekhov's short stories, produced in collaboration with the Chekhov Moscow Art Theatre. Last year, there was even a live TV broadcast of Tolstoy's epic War and Peace.
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