Audience

Russia Beyond The Headlines reaches the most influential, engaged and upscale audience in eight countries due to its distribution within leading newspapers. The project creates a ‘Power Cities Package,’ which includes key metropolitan areas - centers of opinion and influence - around the world.

Target Audience

  • Educated Affluent Readers - intellectual readers interested in global politics and economics
  • “Russia-watchers” - professionals with an interest in Russia
  • Top managers and government employees with a semi-professional interest in Russia as a global power influencing the world
  • Business travelers and professionals involved in international operations
  • International businesses with operations in Europe (not limited to Russia)
  • University academic centers specializing in Russian studies

The RBTH readership in The Washington Post, USA Click to expand

55-60% of The Washington Post circulation with the RBTH supplement is guaranteed to reach key influence groups:


Partners newspapers readership

The Washington Post Click to expand

Circulation582,844
(Source : ABC / Washington Post Publisher’s Statement Oct 2009)
Readership1,499,900*
Key Readership Facts The Washington Post reaches almost 1 in 3 Adults (32%) in Washington DMA.*
The median age of a Washington Post reader is 51 (US adult population median is 46).
The median household income among Washington Post readers is almost twice that of the average US household. (US$110,200 vs. US$55,300)*
Washington Post readers are twice as likely as the US population to be graduates (54% vs. 26%)*
Washington Post readers are 84% more likely than the US adult population to be in professional or management positions. (46% vs. 25%)*

*Source: Scarborough 2009, Release 2

The Washington Post website: washingtonpost.com

Audience10.9 million adults in the USA*
3.7 million adults outside the USA*
Key Traffic Fact1.5 million readers are from the Washington DMA – this equates to 31% - almost 1 in 3 – adults in the area – and 39% of the adult internet audience in the area.*
Key User FactsWashingtonpost.com reaches 3 million business decision makers.
The profile of the washingtonpost.com USA audience is as follows*:
  • 52% users are male
  • 70% are aged 35 – 64
  • 67% hold a college or advanced degree
  • 37% are in professional or management situations this is 43% more than the US online population as a whole
  • 35% have a household income of more than US$ 100,000 – this is 35% more than the US online population as a whole

* Sources : NielsenOnline NetView 3 mth averages Nov 2009 – Jan 2010, Nielsen Online@Plan Winter 2010


The Daily Telegraph Click to expand

Circulation685,177 (ABC Feb 2010)
Readership1,898,000 (NRS Jan – June 2009)
Key Readership Facts
  • 53% of Daily Telegraph Readers are Male
  • 9 out of 10 (89%) of Daily Telegraph readers are in the ABC1 social groups – the people who make decisions and have money to spend
  • Almost half (48%) of Daily Telegraph readers are within the important and influential 35 – 64 age group.
  • Almost 1 in 3 (32%) Daily Telegraph readers live in and around London.

      (NRS Jan – June 2009)

The Daily Telegraph website: telegraph.co.uk

Monthly Unique Users
Monthly Page Views
Monthly Visits
6,076,000
121,157,386
21,761,848
(Nielsen /TMG)
Key Traffic FactThe number of monthly unique users has grown 80 % year on year (Nielsen / TMG)
Key User Facts
  • 52% of telegraph.co.uk users are Male
  • 58% of telegraph.co.uk users are aged 34 – 64
  • telegraph.co.uk users are more likely to earn over £50k per annum and be degree educated than the UK internet population as a whole
  • telegraph.co.uk users are more likely than the UK internet population as a whole to make financial investments, travel regularly, buy and drive cars and source and buy products online

(Nielsen / TMG December 2009)


The Economic Times Click to expand

Circulation651,145 (ABC Jan – June 2009)
Readership1,750,000 (Source; Indian Readership Survey 2009)
Key Readership Facts94% of ET readers are in Urban India
73% of ET readers are graduates or above educated
78% of ET readers are Sec AB
66% of ET readers are aged under 40.
( Source ; Indian Readership Survey 2009)
75% of all CEOs, Chairmen read The Economic Times. Tat’s nearly 4 times as many as its nearest competitor.
(Source ; Decisionmakers Survey 2006)
51% of Corporate Decisionmakres with income over US$ 200,000 a year read The Economic Times.
(Source ; Decisionmakers Survey 2006)
56% of readers are within the important and influential Metro centres are listed above (Source ; Indian Readership Survey 2009)

The Economic Times website: economictimes.indiatimes.com

Monthly Unique Users
Monthly Page Views
Monthly Visits
5.84 million
77.4 million
16.2 million
Key Traffic FactGrowth (09-10 vs. 08-09)
Page views – 43%
User users – 17%
Visits – 8%
Key User FactsMale:Female — 75:25
Age 25 -44 – 60%


Le Figaro Click to expand

Circulation330.962 (Source : OJD 2010)
Readership1,268,000 (EPIQ 2008/2009)
Key Readership Facts60% of Figaro reader read no other French national daily newspaper
54% readers are Male.
562,000 PREMIUM readers ie high income and / or decision makers
253,000 business decision makers, including 26,000 CEOs.
(Sources : EPIQ & PREMIUM 2009)

Le Figaro website: lefigaro.fr

Unique Users 5,983,667
(Source Nielsen Netratings 4th trimester)
Key Traffic FactGrowth (09-10 vs. 08-09)
Page views – 43%
User users – 17%
Visits – 8%
Key User FactThe leading French news website, with 527,000 more unique users than its nearest French competitor
(Source Nielsen Netratings 4th trimester)


Дума Click to expand

Circulation14 000
Key Circulation Fact35 % subscription
65 % direct sale
ReadershipDaily readership 60 000
Key Readership FactsMale 55 % Female – 45 %
Age profile - 46 % 26-55)
Key target groups:
  • 51 % college, university and post-graduate degree
  • 48 % state employee
  • 62 % readers in regional capital cities
  • 57 % middle class

Market position 10th place among 24 national daily newspapers
(TNS market research, February 2010 )

Duma website: duma.bg

Monthly Unique Users
Monthly Page Views
Monthly Visits
38 418 unique users
825 795 pages
77 446 monthly visits
(February 2010)
Key Traffic FactStarted the new website on July 1st 2009 and from then the audience is growing every month.
The daily web traffic peak is at 9 -10 a.m. and 17-20 p.m. , because the majority of readers are state employees.
The weekly web traffic peak is on Friday and Saturday at an average of five minutes stay online.
Key User FactsMale:Female — 75:25
Age 25 -44 – 60%


Jornal do Brasil Click to expand

CirculationAverage Weekdays: 89.000 / Sunday: 127.000
Key Circulation FactIn 2007, following developments to content and design overall circulation of JB went up 27%, the most remarkable increase among quality papers in Brazil.
88% of copies sold are in Rio de Janeiro Capital
ReadershipWeekday readers: 282.000
Sunday readers: 402.000
(Source: Marplan)
Key Readership Facts51% Men / 49% Women
79% AB Class
6% <19 Years
43% 20/39 Years
32% 40/65 Years
19% >66 Years
(Source: Marplan)

Jornal do Brasil website: jbonline.terra.com.br

Monthly Unique Users
Monthly Page Views
Monthly Visits
629,125
5,478,950
1,496,351
(Source: Google Analytics 26.02.10 – 28.03.10)

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