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'Let’s Eat at Home'…but not at home

Maria Stambler
RBTH
Russian cinema directors Andrei Konchalovsky and Nikita Mikhalkov proposed to open a fast food chain which could serve as a Russian alternative to the “Western” McDonald’s restaurants. Source: PhotoXPress

Russian cinema directors Andrei Konchalovsky and Nikita Mikhalkov proposed to open a fast food chain which could serve as a Russian alternative to the “Western” McDonald’s restaurants. Source: PhotoXPress

'Patriotic' alternative to McDonald's causes a stir on Russian internet.

On April 9 the Kommersant newspaper reported that veteran Russian film directors Nikita Mikhalkov and Andrei Konchalovksy, who are also staunch Kremlin supporters, had asked the government for a lump sum of 900 million rubles ($16.9 million) in order to create a “patriotic” alternative to western fast food chains such as McDonald’s.

Mikhalkov’s every move is already being scrutinized by the tech-savvy opposition due to his nationalist and Slavophile views, his unwavering support for Russian President Vladimir Putin and the Russian Orthodox Church and his proposal to introduce a universal copyright fee to be levied on all internet users. As if this wasn’t enough, he has now exposed himself to a further wave of verbal brutality and mockery by proposing to call the chain “Yedim Doma” (“Let’s Eat at Home”).

Mikhalkov + a slightly contradictory name = virtually endless material for this edition of Viral in Russia.

 

Here is the latest Mikhalkov fast food product:

Mikhalkov burger  + toy

Bread – 10 percent

Flavor identical to natural “meat” – 10 percent

Flavor identical to “soft cheese” – 10 percent

Some kind of vegetables – 10 percent

Moustaches – 10 percent

Spirituality – 46 percent

Just shut up and eat – 50 percent

 

They could have just levied some kind of tax or royalty from each hamburger sold and not ask the government for anything.

 

Will Mikhalkov charge entrance fees? He needs to compensate the cows for copyright.

 

He asked Putin for a billion in order to open a fridge.

 

A café called “Let’s Eat at Home” fits in perfectly with the general picture of absurdity. Like a pet store called “I Hate Animals.”

 

People use the internet and TV to collect a few rubles for their children’s operations all over the country while Mikhalkov simply asks Putin for a billion to open a restaurant. I love Russia!

 

 

 

Alexander Belenkiy подкинул братьям годные бизнес-идеи ещё на 3 миллиарда:http://macos.livejournal.com/1028553.html

Posted by Anton Nossik on Thursday, April 9, 2015

Sleep at Home – the Nikita Mikhalkov hotel chain

 

For all those wondering about the fate of Mikhalkov’s loan request: It was a short but sweet “no”. 

 


Read more: Cat cafés purring their way across Russia

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