A professor at Moscow's Higher School of Economics Arseny Khitrov started the #harrypotterand flash mob on Russian Facebook by sharing this post on April 25:
It turns out that adding Harry Potter's name to Russian research papers is a lot of fun too. Check this out:
As well as adding his name to any sort of headline:
Collages can be even funnier:
Many companies and non-commercial organizations have joined in.
World of Tanks posted on their Russian Facebook page:
Even Greenpeace Russia got involved:
"We like reading books too (and dislike oil spills)"
Russian media couldn’t keep silent either. AgroInvestor Magazine posted on Instagram:
RBTH shares the glory of Harry Potter with two amazing Siberian bears on the cover of its Croatian print issue:
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