Payments can be completed using PayPal, which has been translated for Russian eBay users – even though the international virtual currency is still not available on Russian sites for legal reasons.

While specific promotions and deals are now offered to Russian users, the global e-commerce giant will run its first-ever TV advertising campaign in Russia starting next week. The campaign will target major cities and regions such as Moscow, St. Petersburg, Nizhny-Novgorod, Rostov-on-Don, Krasnodar, Samara, and Kazan.

“The [TV ad] campaign aims to show, very simply, that ‘If you can buy it, you can buy it on eBay,’ and how Russians can easily shop the world,” commented eBay Russia’s CEO Vladimir Dolgov.

eBay launched its Russian-language version in March 2010, and Russian clients have proved to be the most active buyers and sellers among eBay’s European users.

In 2011, the company released a free classifieds service, allowing Russian users to place sale offers at fixed prices in any of a thousand Russian cities.

In 2012, the online retailer launched the eBay Moda fashion mobile app, which became one of the most popular apps in the Russian iTunes store. That same year, the US giant also opened its local representative office and subsidiary in Russia.

First published in East-West Digital News (EWDN.COM), a leading English-language resource dedicated to Russian digital industries.