A group of British and Russian organisations turn young heads eastwards

London-based company, Russia Local Ltd, in a partnership with a number of British and Russian cultural, educational and business organisations as well as media has launched an exciting new project called Russia4Brits intended to promote the positive image of Russia among British schoolchildren.

In challenging popular misconceptions about Russia by means of British youth, the project aims to benefit the cause of Russo-British relations and international business and trade.

The project initiator, Russia Local's director Ignaty Dyakov, says: “We are aiming to get teenagers involved in the discussion of Russo-British relations and advantages of being friends for business, culture and education.

We believe by doing this it will prospectively improve Russo-British political, diplomatic and trade relations for the next generation and with Russia being a leading emerging market this can only bring benefits for Britain.

In order to achieve these goals we have created a project to further these objectives and we are inviting schools and colleges to become involved.”

The project Russia4Brits takes the form of a national competition aimed at 15 to 19 year olds studying for GCSEs or A Levels in schools or sixth form colleges. Working individually or in groups, students will be asked to produce a creative work, such as a song, a poem or a piece of photography, on a theme related to Russia, her culture and her image in the world today. Entrants will benefit from mentors in Russian universities to help them with research and to establish links between Russian and British educational institutions.

The competition is now being launched in schools and colleges across the UK and will run over the academic school year until the deadline of the 7th April 2014. A judging panel, set to include prominent figures in business, the arts and media, will award prizes for the best submission in each category on April 23 in London. The best entries will be displayed in Canary Wharf, London from May 1st, 2014.

Judges panel

In relation to judging the competition, the decisions will be made independently and fairly based on the work in question, unhampered by externalities. The panel is made up of prominent Russian and British individuals from various backgrounds and are as listed:

1) Eugene Abov, publisher of Russia Beyond the Headlines

2) Victor Balagadde, editor of Kommersant UK

3) Richard Barnes, former deputy ­mayor of London

4) Rosy Benjamin, actress, co-­founder of Belka Productions

5) Ignaty Dyakov, director of Russia Local Ltd

6) William MacDougall, owner of the MacDougall’s Fine Art Auctions

7) Tim McWilliams, managing director, Live Nation Russia

8) Nikolay Murashkin, councillor, Executive Committee, Cambridge University Russian Society

9) Dr Maxine Room, CBE, principal of Lewisham college, The Gazelle Group

10) Phoebe Taplin, freelance journalist

11) Ursula Woolley, director of Pushkin House

For more information visit the website Russia Local Ltd.

The announcement was updated on Jan. 30 with the information about Awards Ceremony.

All rights reserved by Rossiyskaya Gazeta.

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