Russian designers at international fashion showcase in London

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From Feb. 17-21, 2017, young Russian brands Artem Shumov, NAIDAL, Lumier Garson, ZA_ZA, Saint-Tokyo and TURBO YULIA will take part in the International Fashion Showcase, which is one of the key platforms of London Fashion Week.

The event will be held at London's Somerset House, a 16th-century building, where London Fashion Week is held annually.

In February 2017 the main theme of the IFS exhibition will be LOCAL/GLOBAL. In accordance with this theme, every country is invited to study the influence of local traditions on fashion trends and examine how emerging designers can transform their local culture into a global language.

To present the subject LOCAL/GLOBAL the Russian designers have turned to stylistics of folk artistic crafts, imaging going back to the Russian historic background and traditions with the view to identify the Russian fashion in the global arena.

“Taking part in the IFS project LOCAL/GLOBAL, Russia gets a great opportunity to demonstrate its creative potential and present the Russian cultural heritage along with the actual fashion trends at the international level. Folk artistic crafts are inspiring the new generation of Russian designers promoting national identification and forming a new take on the contemporary Russian fashion,” said Alexander Shumsky, Executive President of the Russian Fashion Council and President of Mercedes-Benz Fashion Week Russia.

Peculiar Russian patterns will become an inspiration for every designer taking part in the event and will be materialized in accordance with the contemporary vision. Special to IFS 2017 selected designers will create their capsule collections that will be further included in collections of the forthcoming season and presented on March 12 to 17, 2017, during Mercedes-Benz Fashion Week Russia in the Central Exhibition Hall Manege.

The Russian Fashion Council and Mercedes-Benz Fashion Week Russia are long-standing partners of the British Fashion Council.

For more information about Russian designers at the IFS in London visit design.britishcouncil.org