Sometimes Russians differ from Westerners when it comes to deciding what is inappropriate and what is normal.Legion Media
This is perhaps a bit of an exaggeration though. To begin with, most Russians use fewer “your momma” type jokes than battle rappers. Still, Oxxxy does have a point, which is that Russians generally aren’t huge fans of Western-style political correctness (PC). Let’s look into why.
In Russia, PC in the strict sense is commonly understood as avoiding words and expressions that some groups might find offensive. At the same time, few Russians would deny that offensive words should be avoided. This is something people generally agree upon, at least publically.
As publicist Ivan Davydov wrote in an article for New Ethics, “PC was invented to protect freedom. I represent the majority, so I have a duty to protect the weaker, for minorities not to feel hurt–this is for my own good, as there might be circumstances in which I will be a minority myself.” This is a completely reasonable point, and most Russians agree with the basic premise.
That said, sometimes Westerners and Russians simply have a different understanding of what is offensive and what isn’t, and this can lead to misunderstandings and disagreements. This happened, for instance, when the Russian designer Ulyana Sergeenko sent her friend, digital entrepreneur Miroslava Duma, an invitation to a presentation in an envelope labeled “To my n****s in Paris.” This is a quote that comes from a Jay-Z and Kanye West song, but that didn’t shield her from public outrage when Duma posted it on her Instagram account.
“Racism and ignorance
For Russians, public scandals like this often seem absurd. Alexandr Gorbachev, an editor at Meduza, wrote a Facebook post about Duma and Sergeenko that had some interesting comments.
Writer Sergey Kuznetsov also commented on McCall’s article: “We have a reincarnation of the White Man’s Burden notion here: A representative of a
It’s not usually that they’re racists, but Russians just are not that into PC. As Elnara Gulieva of Argus Media says, “I guess that in Russia, we take rude words less hotly than they do in the West. And I don’t think PC somehow helps anyone to be more tolerant.”
Georgy Bovt, a political analyst from Moscow, wrote ironically in an article about Barack Obama’s legacy that “There is a circumstance that, for many, gets in the way of analyzing Barack Obama’s legacy cold-bloodedly: He is the first African-American president of the U.S… the triumph of PC poses difficult questions. It seems that many liberals suppose that criticizing an African-American president is racism.”
The Greatest Showman, a musical which turns out to be "the hymn of political correctness".20th Century Fox
Exaggerated depictions of PC in art, especially in movies, are another example an ironic approach to whole PC phenomenon. Russian film critic Mikhail Trofimenkov described The Greatest Showman, a musical with Hugh Jackman that was inspired by the story of P. T. Barnum (who opened the first circus in the U.S.), described the film like this: “A businessman exploiting miserable people [with physical defects] turns out [in the film] to be a PC prophet. Moses. Martin Luther King.” The article is entitled “Adventures in Political Correctness,” hinting that the theme of PC has become the main hero in this and many other movies.
On the other hand, some argue that, even if the West does sometimes go a bit far with PC, Russians could stand to be less outright politically incorrect. This opinion came up frequently in discussions of Harvey Weinstein and the Hollywood harassment scandals that have come out recently. Gazeta.ru stated in an editorial that, “In the [Russian] public space it’s common to mock these scandals… The culture of machismo, or, to say it clearly, male chauvinism, dominates our politics.”
If you want to know more about Russians’ opinions, read our article on their attitude towards data privacy.
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