Sales Soar on the Internet

Advertisers are preparing for explosive growth in Russia’s e-commerce market, which is expected to be the largest in Europe by 2019.

Russia is poised to become the largest e-commerce market in Europe by 2019, if it maintains its current pace of growth. In September 2011, Russia overtook Germany as the European country with the most Internet users. There are now 50.8 million Russians online, and in a December 2011 poll half of Russian urbanites said that they used the Internet at least once a day.

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