Online sales of print books are on the rise. Alexei Kuzmenko, manager of the book division of OZON.ru (Russia’s biggest online retailer) told RBTH: “Web sales of paper books continue to grow. For example, we recorded a 30 percent increase in dollar terms and a 27 percent increase in the number of copies in 2012.” He added, however, that the growth is concentrated in the regions, rather than in Moscow or St. Petersburg – and it is in the regions that the fight for customers’ wallets will unfold.
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