Zlatoust fashion: a Ural factory town's fascination with the beautiful

"Sure, it was more of a game. Zlatoust’s aspect contradicts what we consider the norm. Girls who act like models look out of place here. That’s why it’s particularly interesting to observe the town and its aspiration to beauty, which remains idle and manifests itself in strange forms" - thinks Ekaterina.

"Sure, it was more of a game. Zlatoust’s aspect contradicts what we consider the norm. Girls who act like models look out of place here. That’s why it’s particularly interesting to observe the town and its aspiration to beauty, which remains idle and manifests itself in strange forms" - thinks Ekaterina.

Ekaterina Tolkacheva
These photographs show clothes from Semyon Dedyaev's latest collection