Russia’s aspiring mobile phone producer and broadband services provider Yota, which unveiled its first model, the YotaPhone, for the Russian and global markets in December 2012, has taken a Golden Lion prize in the Innovation category at the Cannes Lions International Festival of Creativity.
The unique design features a double display (the smartphone has a 4.3 inch LCD HD display on the front and an e-ink one on the back) and has already won the CNET Best of CES Award for Hottest Mobile Device at the 2013 International CES in Las Vegas.dav
The Cannes jury, headed by advertising expert David Drog of Droga5, noted that “the YotaPhone is an innovational product that offers various unique opportunities (for users). It makes communication between people via smartphones more natural, emotional and enjoyable.
It’s a platform that will allow companies to work with their consumers, advertise and promote products in a completely different way.” YotaPhone is expected to hit store shelves in Russia and Asia in the second half of 2013 and may go global thanks in part to a licensing deal with Qualcomm.
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