Co-owners of the Dve Palochki (Two Chopsticks) St. Petersburg chain of Japanese restaurants, Mikhail Tevelev and Eugene Kadomsky, are planning to open a food hub in New York City.
A food hub is a combination of several restaurants with different concepts, all located in the same building. No Russian restaurateur has ever undertaken such a venture abroad.
According to the representative of the Ginza Project, about $10 million will be invested in the project. Rent for around 27,000 square feet in Manhattan will cost another $5 million.
The restaurant complex will target a moderate price segment for the U.S., with an average meal going for $70–120.
The Food Retail Group, which owns Dve Palochki, has already tested a similar concept in St. Petersburg. This spring, in the House of Military Books on Nevsky Prospect, a new complex called Biblioteka was opened, containing three restaurants with average meals costing 1,300 rubles, or $40. Earlier, the company reported that the cost of opening the hub was 140 million rubles, or $4.3 million.
The Food Retail Group, which has been renamed as Makers Lab, has been developing a chain of Dve Palochki Japanese restaurants in Russia that now includes more than 30 sites in Moscow and St. Petersburg.
In addition, the company sells Marcelli's, The Long Tail and Tao, and also owns the Maza Park entertainment complex.
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