'Selfies' to help authorities evaluate urban quality and development

The comfort level of urban territories could be evaluated partly by the frequency of selfies posted. Photo: People in the Gorky Park of Recreation and Leisure.

The comfort level of urban territories could be evaluated partly by the frequency of selfies posted. Photo: People in the Gorky Park of Recreation and Leisure.

Kirill Kallinikov/RIA Novosti
Ministry of Construction combing social networks for feedback and analysis.

The index of urban environment quality, created by the consulting firm "Strelka," contains analysis of photographs on social networks. Strelka partner Grigory Revzin told (in Russian) Rambler News Service.

The comfort level of urban territories could be evaluated partly by the frequency of selfies posted. "In some areas, people don’t take selfies at all, they head for attractions and parks," said Revzin.

This index, which analyzes various directions of urban environments, could partially define the size and recipients of state subsidies and grants.

As of now, 55 cities have been evaluated. Upon the Ministry of Construction’s approval, 1,112 more cities will be analyzed. This approval is expected to come in July 2017. The initiative falls in with a larger program of following social network activity in Russia. In addition to selfies, the index will include data of other various forms, including public data of the Ministry of the Interior, space photos, and geo-informational systems, reports RNS.

Read more: Smart Moscow: How technology transforms urban living>>>