Burger King offers Russian TV star $1.5 million a year to name son ‘Kingo’

TV host Ksenia Sobchak at the Snob magazine's Made in Russia 2016 award ceremony in Moscow.

TV host Ksenia Sobchak at the Snob magazine's Made in Russia 2016 award ceremony in Moscow.

Evgenya Novozhenina / RIA Novosti
Fast food company encourages new parents to name kids for a mobile app game.

The fast food restaurant chain Burger King has offered Ksenia Sobchak, a Russian TV personality and host, an advertising deal to name her newborn son after Burger King in return for a large annual payment. This was reported in a press release received by Lenta.ru.

“If young parents call their child Kingo, Burger King will pay them 100 million rubles a year until they come of age,” Burger King representatives said. The company also said that "Kingo" is the name of game on the Burger King mobile app, where users can win headphones or a trip to Thailand.

“Kingo can be translated like ‘little king.’ Kingo Sobchak or Kingo Vitorgan sound wonderful,” commented Burger King.

On Nov. 18, Ksenia Sobchak gave birth to a son in Lapino hospital, outside of Moscow. Media reports state the birth went well, and that both mother and son are healthy and well. 

In September, Burger King sent a letter to the president of Zenit football club, Alexander Dyukov, offering him to change the team’s name to ‘Zenit-Burger King.' The company said it was prepared to pay the St. Petersburg club 500 million rubles ($7.7 million) for "simultaneous sponsorship support."

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