RBTH launches new Russian folk music podcast on iTunes

Russia Beyond the Headlines (RBTH), an internationally recognized multimedia project dedicated
to Russia, announces the launch of All that Folk, a new iTunes podcast dedicated to the world of
Russian ethnic music.

iTunes users will be able subscribe for free to the new podcast by visiting this page. All that Folk
is the result of the collaboration between RBTH and Ekaterina Rets, member of the White Light
(Beliy Svet) folk band, which works on reviving Russia’s peasant music tradition.

In a world where contemporary pop-culture threatens the survival of traditional culture, All that
Folk wishes to invert the trend and bring the attention of the audience to the wealth of Russia’s
ethnic heritage. The podcast will introduce the listeners to musical traditions and styles from the
Russian regions, and provide information on the historical, social and cultural background within
which they developed.

“Old ritual songs are genuinely interesting and worth admiring. Our mission is to revive this
disappearing culture. At first glance, these tunes might sound strange and difficult to comprehend.
But there is some fragile and elusive scheme, some trail that finally leads to understanding – we
hope that our podcast will really help making this cultural tradition more accessible to people all
around the world,” said Elena Potapova, the executive multimedia editor at RBTH.

All that Folk is the third podcast produced by RBTH to be available on iTunes, following the great
success obtained by its first two iTunes series, RBTH on Music (“Balalike it!”) and RBTH on
Literature (“Russian Bookshelf”). All podcasts are also available on the RBTH website.

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