RBTH to publish under a single name and logo in seven countries

Print editions and websites of Russia Beyond the Headlines, the international division of Rossiyskaya Gazeta will now be published under a single name – Russia Beyond the Headlines (RBTH) – in seven countries: Argentina, Belgium, France, Germany, Italy, Spain and Uruguay.

Earlier, these editions and websites were published under a localized version of the name, translated into the local language. The change is intended to further develop awareness of Russia Beyond the Headlines as an international source of news and information about Russia.

According to Eugene Abov, deputy general director of Rossiyskaya Gazeta and publisher of RBTH, after seven years, the project has grown into a global, multiligual, multiformat news company that should be united under a single brand.

“It’s time for us to unite our resources under a single brand. Wherever we publish, wherever our audience is, whatever language they speak, our mission remains the same: to tell stories about Russia that fall outside the scope of the foreign press,” Abov said.

The redesign of the print edition has also involved a redesign of the masthead and a new editorial concept. “We are committed not only to informing our readers about what is happening in Russia, but also to providing deep analysis of the political, social, cultural and economic life of the country, reflecting a wide range of views and showing another Russia, one that is hidden behind stereotypes,” Abov said.

The new logo for the project, a stylized “R” that will appear on all print supplements and websites, was designed by RBTH art director Andrei Shimarsky. Shimarsky said it was a challenge to find an element that could be used in all products, regardless of language, especially considering that RBTH is published in languages ranging from Arabic to Japanese. “We managed to keep the uniqueness of each product, but include a single item that will belong to Russia Beyond the Headlines,” Shimarsky said.

Russia Beyond the Headlines publishes 18 websites in 16 languages, print supplements in 26 leading world newspapers in 23 countries and 16 languages, and iPad applications in English and German. Supplements are published in such papers as the New York Times, the Washington Post, the Daily Telegraph, Le Figaro, El Pais, Mainichi and La Repubblica. Print supplements appear on average 7-10 times per year. The total audience of the project is more than 34 million.

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