Sep. 3, 2012, Moscow, Russia – Russia Beyond the Headlines (RBTH), an internationally recognized source of news about Russia, will launch on September 12 a second edition of its free application for iPad. The app is featured in the Newsstand and provides enriched multimedia experience. A new version of the RBTH iPad app is moved to the Newsstand and users will be able to easily find it among other media titles on their tablet. This free app will prompt all readers to subscribe to activate the app. Subscription feature helps to deliver data faster to iPads and gives publisher an opportunity to communicate with readers.
This new version brings retina display optimization. Now images and videos shine and take full advantage of iPad’s rich resolution. RBTH for iPad contains enlarged amount of videos and images, as they have been in great demand by users of the previous edition.
The new app lets readers search the stories with the new automatic archiving feature. Push notifications and advertising placement features are also introduced.
Another addition is an increased amount of business news with comments from leading international investors and analysts.
First edition of RBTH’s app was introduced last November (versions 1.1 and 1.2) and is five-star rated on iTunes. These versions will receive technical support only until January 1st , 2013 to give all readers enough time to switch to the new version. All users are encouraged to upgrade to the new version. Readers can ask questions regarding technical issues by tweeting at the account set specifically for mobile products @RBTHmobile or send email to email@example.com.
“RBTH for iPad app has been a great product so far. People like it. Since launching the first version in November 2011, RBTH's global digital audience grew 4%, thanks to this platform, and this number keeps growing,” - said New Media Projects Directors Olga Ivanova. “We are very proud of improvements we have implemented in the new version of the app. It is now faster and has more business news and multimedia content. It’s design is more attractive. The app was moved to the Newsstand and uses free subscription model now. We also introduce advertising feature in this version of the app, but promise that users will not notice the ads. The editorial content will seamlessly wrap the ads. Chinese and German language versions of the app are coming soon to the market. Those are two very promising markets. “
“A survey conducted in April of 2012 showed that our readers are happy with the functionality, design and the quality of our content, both written and multimedia. They asked to provide more articles and issue materials more often. They specified topics like business, culture and politics.” said RBTH Market Research Director Oleg Burukhin.
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