RBTH’s updated iPad app provides more business news and video

RBTH’s updated iPad app provides more business news and video

Russia Beyond the Headlines (RBTH), an internationally recognized source of news about Russia, launched a second edition of its free application for iPad. The app is featured in the Newsstand and provides an enriched multimedia experience. The first edition of RBTH’s app was introduced last November and given a five-star rating on iTunes. 

The new version of the RBTH iPad app has moved to the Newsstand, allowing users to find it easily among other media titles on their tablet. This free app will prompt all readers to subscribe in order to activate the app. The subscription feature helps to deliver data to the iPad faster and gives the publisher an opportunity to communicate with readers. 

You can download the new RBTH iPad app from iTunes here.
The new version of the RBTH app offers retina display optimization, so that images and videos now shine and take full advantage of the new iPad’s rich resolution. The second edition of RBTH for iPad also includes more videos and images, which have been in great demand by users of the previous edition.

The updated app now lets readers search for stories with the new automatic archiving feature. Push notifications and advertising placement features have also been introduced.

Another important addition to the app is an increased amount of business news, with comments from leading international investors and analysts.

The first edition of RBTH’s app was introduced last November (versions 1.1 and 1.2) and will receive technical support only until Novenber, 2013, in order to give all readers enough time to switch to the new version. Readers can ask questions regarding technical issues by tweeting at the account set up specifically for mobile products @RBTHmobileor by sending an email to ipad@rbth.ru.
You can watch a video on how to use the new RBTH iPad app here.

“The RBTH app for iPad has been a great product so far- people like it. Since the launch of the first version in November 2011, RBTH's global digital audience has grown 4 percent thanks to this platform, and this number keeps growing,” said New Media Projects Directors Olga Ivanova. “We are very proud of improvements we have implemented in the new version of the app. It is now faster and has more business news and multimedia content. Its design is more attractive. The app was moved to the Newsstand and uses a free subscription model now. We also introduced an advertising feature in this version of the app. Chinese and German language versions of the app are coming soon to the market. Those are two very promising markets.”

“A survey conducted in April of 2012 showed that our readers are happy with the functionality, design and the quality of our content, both written and multimedia. They asked us to provide more articles and to issue materials more often. They specified topics like business, culture and politics,” said RBTH Market Research Director Oleg Burukhin.

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Russia Beyond the Headlines is an internationally recognized source of political, business and cultural news and analysis. It offers original, on-the-ground coverage of Russia from professional, independent journalists who are passionate and knowledgeable about the country, as well as opinion pieces from commentators who hold a wide range of views about Russia’s leadership and future. RBTH provides information on Russia in various languages, with the help of its websites and print supplements to major newspapers around the world (including The Guardian in the UK and The New York Times in the U.S.).

Russia Beyond the Headlines is also expanding into the ever-growing world of mobile devices. RBTH issues special interest projects for tablet readers, providing more detailed, in-depth information on a single subject. The company caters to mobile users through its mobile version mobile.rbth.ru. It offers content not only from RBTH’s flagship website rbth.ru but also its print editions, along with additional, exclusive content created exclusively for the iPad platform.

RBTH for iPad® provides an interactive experience using multimedia materials and interactive maps. The app combines the feel of a newspaper with the advantages of a tablet, while delivering  its content through a simple and intuitive navigation system. Full-screen photographs, cartoons and videos will accompany articles on the app, enriching users’ multimedia experience.  

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