The coupon-based goods' distribution system in the USSR created long queues. Source: TASS
There was a joke about 40 years ago in the Soviet Union: A boy asks his mother, “Mama, where is papa?" She responds by saying that “he is standing in the line to get coupons for the coupons.”
Not that long ago, till the mid-1990s to be precise, Russia had a distribution system based on coupons. Originally, the ration coupons were given as part of a motivation system. An outstanding employee would be given a coupon entitling him to receive a TV, a pair of shoes or something else. Without those coupons it was very difficult to buy those items. Later on, a similar system was implemented for food items that were not readily available in the shops. From 1983, the USSR started experiencing a shortage of food supply and food items were rationed for about a decade.
Ration cards have been an important part of the Public Distribution System in India, but are now used to support the poor and not to provide food for the nation as a whole. Depending on their financial condition, people can buy food grains, sugar and kerosene with the help of their ration cards. It is considered to be the most important food security network, in terms of coverage and public expenditure. The Soviet/Russian system reached out to a lesser number of people than in India but had to cover the entire country.
I remember the ration system in Russia. Small pieces of paper of different colours were given to us on a monthly basis to be able to buy various items. I am curious about the list of food items that were short in supply. The Soviet government made a list of necessities for citizens and the quantity that they would receive. Number one on that list was sausages. Russians can’t live without sausages and lack of them on the shelves of grocery stores was definitely a societal problem
In 1985, Mikhail Gorbachev launched an anti-alcohol campaign, backing it up with a series of measures to reduce alcohol production and sales. These included limiting the kinds of shops permitted to sell alcohol, closing many vodka distilleries and destroying vineyards in the wine-producing republics. While the anti-alcohol campaign resulted in a decline in alcohol consumption, it also precipitated a sharp rise in the production of moonshine (samogon) - a distilled homemade alcoholic drink. As a result, the demand for sugar increased dramatically and created a deficit of the commodity. People started receiving coupons to buy sugar! I remember at harvest time, there was a big problem to get sugar to make jam from berries. Even with coupons it was not possible to find it in the shops. My mother had to buy sugar several months in advance and stock it to have enough quantity for preservation.
Slowly many other products disappeared from the shelves and were added to the list to be provided through the coupons. Below is the list of items that were included into distribution system in most of the regions (quantity is per person):
1. Sausages (500 g a month)
3. Vodka (1 litre per month)
5. Cigarettes (half a pack a day)
7. Butter (300 g a month)
Matches (5 packs per month)
These coupons were distributed through the unions and given based on the number of members of a family. Even cigarettes and vodka were given for the kids in the family. The system encouraged barter exchange especially with liquor. Vodka became a valuable commodity and many times was acceptable instead of currency. It is remarkable that our consumption was decided by a third party and we had to adjust and plan for the future: what to keep, what to exchange and how much to eat.
I am just fantasising, what was India that faced this policy and not the Soviet Union. What would be the items available only through the coupon system? My guess is rice, ginger-garlic paste, ghee, chilli powder and supari.
Thankfully, food and essential commodities are readily available on the shelves of grocery stores and supermarkets in both countries now.
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