RBTH¡¯s partners and customers include Mobile Operators, Mobile Service Providers and Mobile Service software technology vendors.
Ringback tones are one of the fastest growing value-added services in the mobile phone business. As an innovative ¡°lifestyle service"
for mobile phone users it has a proven record of increasing ARPU and reducing churn for telecom operators.
Ringback tones refer to the tone the caller hears – the tone that ¡®rings back¡¯ to the caller – after dialing a number but while
waiting for the recipient of the call to answer. A ringback tone service allows individuals to choose ¡®ringback tones¡¯
for their callers to hear when they phone them to communicate a mood or deliver a message as well as to simply entertain
friends, family, colleagues, and other callers. Ringback tones can be music, speech or, in the case of 3G mobile phones, photographic or video
images, and is possible to be personalized by the phone owner for individual callers. More information on the technology behind delivering
ringback tones can be found in the Ringback Tones section
Ringback tones are especially attractive to those in the 15 – 34 age group who seek products and services that they
can customize to demonstrate their own personality. More information on the Ringback Tone Market behind can be found in the
Ringback Tones > Market section
For telecom operators, ringback tones are a high utilized additional service that has proved to be a strong revenue generator when they maintained a
balance between technology, quality, and appeal.
In addition the service is network based so that revenues are collected on a monthly recurring basis for basic service as well as content charges
for each ringback tone the subscriber selects (rather than simple ringtones or games which are a one-time purchase)
RBTH is focusing on the China market, which represents the largest mobile phone and services market in the world. More information about RBTH's China business can be found in the
China Business section.
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