Currently about 30 percent of the people staying in luxury hotels are foreigners.Vladimir Astapkovich/RIA Novosti
CNN Money published a ranking of prices for the iPhone 6s in various countries in February and it turned out that Russia was among the cheapest countries to buy Apple products.
The smart phone is cheaper only in Canada, the UAE, Hong Kong and the U.S. Phones are just part of a trend that is seeing growing numbers of foreigners taking advantage of the weak ruble by picking up consumer goods; from cosmetics to cars; during their visits to Russia.
Barely two years ago, according to a Mercer survey, Moscow was ranked one of the 10 most expensive cities for foreigners. Last year, the Russian capital dropped to 50th place, meaning almost any foreign tourist can now stay in a hotel overlooking the Kremlin.
Top class hotels are now twice as cheap in dollar terms, and seasonal discounts of up to 40 percent are also available. In March 2016, for example, you could stay in a 5-star Moscow hotel for $120 a night and at a 4-star hotel for $70-80. Around 30 percent of people staying in luxury hotels are foreigners, mostly from China and Southeast Asia, the U.S. and Europe, said Marina Smirnova, director of hotel business and tourism at Cushman & Wakefield.
In 2015, around 13 percent of luxury brand products in Russia were bought by foreigners, said Daria Yadernaya, general director of Y-consulting and an expert on the fashion-retail market. Most popular are bags, footwear and clothes.
Tourists from China, Taiwan and South Korea are the biggest buyers, making up 80 to 85 percent of foreign buyers, while European tourists constitute 5-7 percent. The remaining 7-8 percent of tourists are from other countries, including the CIS (mostly from Kazakhstan).
The high demand from Asia is because of the low prices. Goods in Russia cost 70 percent less than in China. However, luxury brands are only 10 percent cheaper than in the EU. Foreigners show great interest in brands such as Chanel, Hermes, Dior, Valentino, Louis Vuitton and young conceptual brands such as N°21 and Vetements.
A source at Louis Vuitton confirmed the enthusiasm of Asian tourists. Demand among Europeans is lower, and they buy only when the euro reaches its maximum against the ruble and when it is most advantageous for them, according to the source. For example, when the euro costs over 80 rubles, demand among foreigners increases by 25-30 percent. When the euro falls against the ruble, demand is no more than 10 percent higher.
Another trend that became very popular in 2015 is cosmetics tourism.
"We received our biggest order from a Vietnamese. He bought cosmetics for one and a half million rubles," said Mikhail Pesterev, general director of the CityNature.ru online cosmetics shop. He said many buy cosmetics in Russia not only for themselves, but also to resell them.
"Earlier, quality cosmetics in Russia cost $8 a tube for foreigners, but after the fall of the ruble the price has gone down to $4.5. Back home foreigners sell it for $10. The margins now justify delivery and other costs," explained Pesterev.
More and more foreigners are also seen in stores like Natura Siberica, Love 2 Mix and Teana. Tourists from Southeast Asia and Central Asia buy more products from these companies than anyone else.
"In general, tourists buy cosmetics and lotions that brighten the skin," said Pesterev.
According to the Avto.ru website, after the devaluation of the ruble demand for used cars in Russia increased drastically among foreigners. In January 2016, foreigners read twice as many “for sale” ads on the site than they had done in the same period a year earlier.
Meanwhile, car offers from Russia on sites in Belarus, Kazakhstan and Germany have grown by 26 percent. Avto.ru's representatives explain that cars are up to 30 percent cheaper in Russia compared to Europe.
Foreigners show a particular liking for the BMW X5, the Audi A6, the Mercedes-Benz E-Class, the Kia Sportage and the Volvo XC90. The 2011 BMW X5 can be bought in Russia for 20,000 euros, while in Belarus the car costs 26,000 euros ($30,000) and in Germany 29,000 euros.
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