Every second matters in air travel: if during a short layover you can’t quickly find your gate, then you might miss your flight. With that in mind the designers at Art. Lebedev Studio created a few innovative approaches for information displays at the largest airport in Russia, Sheremetyevo (SVO).
1. Information shown simultaneously in two languages
When staring at multilingual information monitors, waiting for your language to show up can be extremely annoying: Russian-Chinese-English, one at a time. Well, it’s in the past now, at least at Sheremetyevo. The info is always displayed in Russian, and the English or Chinese versions show up every five seconds:
Any other language can also be added.
As a result, Russian-speaking passengers can find their flight immediately, and passengers from Chinese- and English-speaking countries have to wait for their language twice less than before.
2. Code-share flights displayed on one line
The curse of existing information displays are code-share flights operated by one company but put together with its code-share partners, with respective flight numbers. This means that one and the same flight can be displayed multiple times on the screen.
Art. Lebedev Studio designed it in a way that shows all code-share flights in one line, with secondary codes listed next to primary ones:
3. Flights visually grouped by departure hour
At Sheremetyevo the monitors are normally installed in a group of six that simultaneously give information for 160 flights. What you get is an endless list of flights without any visual clues on where to start searching.
Art. Lebedev’s designers found the simplest possible solution to this problem by grouping flights according to departure hour and adding big spaces with these hours.
Passengers won’t have to look for their flights among all the clutter, but only in the respective block of the departure hour.
4. Gate displays with attractive pictures of destinations
This solution is based on the idea that passengers will more readily recognize their gate by the destination’s signature image than by merely reading the text.
The flight status on the new gate display is highlighted with a bright orange color making it the most noticeable block after the city name:
If you want to know more about the busiest airports in Russia, check out our interactive map here.
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